If you are a fan of handmade jewelry from around the world all in one place online, you may well have heard of the accessory purveyor Boticca.com. They do so well to bring their customers one of a kind pieces from artisan designers.
The brand have done really well on social media, especially on sites like Facebook and Pinterest which are so perfect for a brand that sells pretty things. In fact they are doing so well their following on Facebook is over 27,500 and their followers on Pinterest are coming up for 800.
In celebrating their success the marketing minds at Boticca thought it might be a good idea to start analysing why these customers come to social media to interact with the brand and what they do once they are there.
And from this their study, Pinterest vs. Facebook was born. They carried it out over a month from March to April this year and used a sample of visitors from each site.
To highlight their conclusions they came up with this clever infographic that highlights the five most prominent features of the study.
Facebook Vs Pinterest: 5 Things We’ve Learned was researched and compiled by Boticca.